You've heard this more than once - "If you want to make God laugh, make a plan."
2018 was the year that my world went upside down and into a very dark tunnel. And that's a long, complicated, and emotional testimonial that is better off for another blog post.
Three things I did to pivot from a hobby to business
One thing I will share is that 2018 was the year that I wanted to try new things with my photography. It was the year that I wanted to treat my photography as a business and not a hobby.
1. Updated my website
I transfer my website to WIX. And that's when I started to design the site. It was terrible. My business name was JG Trujillo Productions. I wanted to do it all. Photo and video for anything and everything. I even spend money on an ad for a golf course. Which was a bad investment. My ideal client does not like golfing.
2. Started a youtube channel
Another thing I did that year was YouTube. I wanted to have a great Youtube Channel. I found a YouTube mentor that teaches business owners how to use Youtube to generate clients. I only did 5 videos. My upside-down situation and my depression were too much during this time. I didn't want to smile and do fun things in front of the camera when I wasn't feeling ok. So, I decided to stop. Plus, that imposter syndrome is hardcore. But, if you're curious about those 5 videos, click here and watch them. They are two years old. Make sure you come back, let me know in the comments what you think.
3. Ran a Facebook AD
That year, I did my first promotion on Facebook. And I also joined Instagram - all late but I joined. About the promotion, it was a complimentary Mother's Day Photoshoot. Since I decided to take the next step and treat my photography as a business, I needed to upgrade my portfolio. So, a mother's day photoshoot was my idea. It was for that weekend in two different locations. It was a good turnout. And the photos were great. I hosted at Encanto Park and Anthem Community Park. 30mins per family. Scroll down and take look.
It's ok not to be ok, God has your back!
BUT, before you do...
I want to end the blog on a better note...
As I mention, I had a professional plan for myself in 2018 - treat my photography as a business. That did not happen. I couldn't do it. God had something else for me. He helped me through that upside-down personal situation and got me through that very dark tunnel. It took two years, but I'm out of that dark tunnel.
Don't rush it!
Make horrible mistakes
Take the time to get back on your feet.
It's ok to take a break and a step back.
God has your back. He has a BETTER plan for you.
And have faith.